DC News FOX 5 DC WTTG
It’s called retail surveillance and at least one company is moving forward with plans to track what you put in your cart.
The idea is coming from the company that owns mega brands like Chips Ahoy, Nabisco, Ritz, and other snack foods.
The company called Mondelez wants to build a data-base of basic information about grocery store customers like age and sex, so it can better market its products.
Article Credit: www.myfoxdc.com